We recently had the pleasure of meeting Letarte Luxe’s new CEO and Creative Director, Alison McFerran <you can read more about her in this post>. She has been working very hard behind the scenes and is so excited to share her first capsule collection at Letarte!

Fashion: New LetarteFashion: New LetarteFashion: New Letarte

From Marin County to Palm Beach, Alison designed her first Letarte collection from two decades of West Coast influence while staying true to her East Coast roots. Palm Beach has a special place in her heart, from coming to work with Lilly Pulitzer at her home years ago to being the recent location for their latest lifestyle shoot with photographer John Antonini. Statement prints, versatile silhouettes and signature accents help these pieces embody the Letarte lifestyle; adventurous, chic and always tasteful.

Fashion: New LetarteFashion: New LetarteFashion: New Letarte

We recently had the pleasure of previewing her new collection and absolutely love all of the pieces, especially the ones we wore to The Brazilian Court’s beautiful pool last week! It’s great to see some of their most popular archived patterns being reintroduced with new silhouettes to make them completely new.

Beth: I love the new Jungle Blues pattern that Alison created for Letarte! The whimsical elephant jungle print comes in both this cute cover up and bikini <top here and bottoms here>, which make a really cute set for the pool, beach or boat!

Danielle: Alison’s new Cabana Luxe Dress is one of my favorite new pieces thanks to the stripes and embroidery detailing. It’s so comfortable and looks great over their flattering new South County One Piece!

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Alison and her team invite you to come along with them on this journey as they build a lifestyle brand that will help make your travels even more luxurious! She will be in Palm Beach’s Letarte store <located at 311 Worth Avenue> tonight, Tuesday, April 10th from 5-8 pm for a special preview of their Summer 2018 collection, as well as private labeled resort jewelry that perfectly complete the looks. You will be able to shop the store, enjoy a cocktail and pre-order your favorite pieces, so be sure to join her for lots of fun! xo

Fashion: New Letarte


Photography: Shea Christine Photography

Location: The Brazilian Court

Coverups, swimsuits and straw totes: Letarte Luxe



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